• BM62G3 - PERILAKU KONSUMEN
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    Subject Description
    01. Perilaku Konsumen dan Strategi Pemasaran
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    02. Variasi Lintas Budaya Dalam Perilaku Konsumen
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    03. Pengaruh Kelompok pada Perilaku Konsumen
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    04. Persepsi
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    05. Pembelajaran, Memori, dan Positioning Produk
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    06. Motivasi, Kepribadian, dan Emosi
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    07. Attitudes and Influencing Attitudes
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    08. Konsep diri dan Gaya hidup
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    09. Proses Keputusan Konsumen: Pengaruh Situasional
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    10. Proses Keputusan Konsumen: Pengenalan Masalah
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    11. Proses Keputusan Konsumen: Pencarian Informasi
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    12. Proses Keputusan Konsumen: Evaluasi dan Pemilihan Alternatif
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    13. Proses Keputusan Konsumen: Pemilihan Outlet dan Pembelian
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    14. Proses Keputusan Konsumen: Proses Pasca Pembelian, Kepuasan dan Komitmen Konsumen
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    3. FAKULTAS EKONOMI DAN BISNIS (FEB)
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    BM62G3 - PERILAKU KONSUMEN

    • Teacher: MUHAMMAD BAMBANG HIDAYANTO
    • Teacher: OSA OMAR SHARIF
    • Teacher: SONI SADONO

    CELOE

    Center of e-Learning and Open Education


    Addres

    Gedung Bangkit Telkom University, Lantai 5,
    Jl. Telekomunikasi Terusan Buah Batu, 
    Bandung - 40257, Indonesia

    : infoceloe@telkomuniversity.ac.id
      : +62 821-1666-3563


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    Open Library Telkom University  Career, Alumni & Endowment Telkom University

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